A different message needed to be heard.

People deserve to be seen for the future they can build. Advance Peace’s work is grounded in trusted relationships, mentorship, and opportunity. The campaign needed to carry that belief into public spaces with a voice that felt direct, familiar, and human.

We Want to See You Win puts encouragement at the center of the message. Real portraits and plain language make room for hope, healing, and accountability. The invitation is personal: tap into support, choose connection, and see a future worth moving toward.

Give a shared belief a public voice.

INPOWER developed the campaign alongside the direction of the Advance Peace fellowship program and Milwaukee County. We connected the central message with a flexible creative system that partners could carry into neighborhoods, conversations, and community events.

See the idea
take shape.

One message. Many ways to show up.

The work gives partners a shared language that can move from an ad to a shirt to a conversation. The campaign has also been carried into community peace events, including the October 2026 Community Peace & Pep Rally with appearances from the Milwaukee Bucks.

Original campaign applications are shown here. The Community Peace & Pep Rally is documented by Milwaukee County.

Shared purpose.
Different gifts.

• Advance Peace Milwaukee
• Milwaukee County Department of Health & Human Services
• Milwaukee Community Crossroads
• Destined For Greater

Campaign developed by INPOWER with the direction and partnership of the Advance Peace fellowship program and Milwaukee County. Partner marks appear in the original creative.

The science matters. So does the first impression.

A mobile screening initiative has to introduce a complex service clearly and build trust before a first visit. Screening for Life needed a public identity that could work on a large vehicle, at a community event, and in a partner conversation without losing the people at the center of its purpose.

We brought the promise of care closer to everyday life. Clear language explains the purpose. A bright, connected visual identity makes the initiative easy to recognize. The fleet, printed materials, and public communication work together as one introduction to the program.

Connect the program’s purpose with a recognizable public presence.

INPOWER supported the initiative’s brand and communication work, translating the program into visual applications and materials for outreach. That work included mobile unit artwork, event displays, informational collateral, and digital presentation of the initiative.

See the idea
take shape.

A connected identity, ready to travel.

The result is a recognizable brand across fleet graphics and community communication. It gives the initiative a consistent way to introduce its purpose, explain a developing mobile screening model, and invite local partners into the work.

Selected brand and launch applications. Screening for Life is a program of the Medical College of Wisconsin, powered by the Wisconsin Biohealth Tech Hub.

Shared purpose.
Different gifts.

• Medical College of Wisconsin
• Wisconsin Biohealth Tech Hub

INPOWER brand, creative, and communication support for Screening for Life Wisconsin. The program and its clinical work are led by the Medical College of Wisconsin and participating healthcare partners.

Make room for an honest conversation.

Mental health communication has to feel close enough to use. The young people behind 1More wanted to break silence and stigma with a message grounded in the small moments of support they recognize in their own lives.

1More turns connection into something concrete: another conversation, another check in, another reason to reach out. Youth ambassadors brought lived perspective to the message and creative. Their personalities, words, and relationships became part of how the campaign shows up.

Support the people behind the message.

INPOWER supported youth engagement, community relationships, and campaign activation alongside the young people and the broader creative team. Our ongoing support also connects outreach planning and partner development with the campaign’s longer term sustainability.

See the idea
take shape.

Watch the campaign film30 seconds / Opens on 1More’s website

Young people at the center of a public conversation.

The campaign launched at the PEAK Initiative on April 30, 2026 after 18 months of collaborative development. The work includes youth ambassador portraits, campaign creative, a short film, and an online home for the movement and its resources.

Launch details come from the campaign’s May 2026 announcement. Original creative and community partners are credited below.

Shared purpose.
Different gifts.

• 1More youth ambassadors / Voices of Hope
• Serve Marketing / bvk
• NAMI Southeast Wisconsin
• Greater Milwaukee Foundation
• INPOWER

Built with young people, Serve Marketing, and community partners. Original creative is credited to the 1More campaign team and its collaborators. INPOWER supported youth engagement, coordination, outreach, and campaign growth.

Young people told us what was missing.

Summer evenings and weekends can bring more freedom and fewer welcoming places to go. Young people called for safe spaces, trusted adults, meaningful activities, and a real voice in what came next. Partners needed to turn that input into a coordinated response across schools and neighborhood organizations.

Build on relationships and places that already matter. Connect schools and community hosts with enrichment partners, youth ambassadors, outreach, and Safe Passage support. Give young people room to try something new, build a skill, meet someone, and feel that the community is investing in their future.

Connect the moving pieces. Keep people in the picture.

INPOWER supported the shared initiative through coordination, implementation, outreach, and marketing. We helped connect partners and community programming with the young people and families the effort was designed to serve, working alongside public agencies, schools, community hosts, and other implementation partners.

See the idea
take shape.

A summer people wanted to return to.

From June 22 through August 30, 2026, the shared initiative operated across 12 anchor sites. The final evaluation recorded 4,870 visits at Milwaukee Public Schools sites, alongside participation at community locations and 30 supported community events. Among youth survey respondents, 96% said they would probably or definitely attend again.

Source: Medical College of Wisconsin, Safe Summer Sites Evaluation, October 19, 2026. Results describe the shared initiative. Survey findings reflect respondents; visits and impressions include repeat participation or exposure. MCW led the evaluation.

“Meeting new people and growing bonds with them, the staff are very nice and welcoming”

Anonymous youth survey respondent · final evaluation

Shared purpose.
Different gifts.

• Milwaukee County Department of Health & Human Services
• City of Milwaukee Department of Community Wellness & Safety
• Milwaukee Public Schools
• Safe & Sound
• Medical College of Wisconsin
• Children’s Wisconsin
• Community hosts and enrichment partners

A shared city, county, school, and community initiative. INPOWER and Safe & Sound supported implementation and coordination. The Medical College of Wisconsin led evaluation with partner input.